Hotels that have taken part so far
How it works
Answer a small selection of multiple choice questions and you’ll be sent a personalised PDF report combining your results with the wider industry.
Complete the Assessment
Answer a series of quick, targeted questions about your hotel’s performance, covering areas like occupancy, ADR, website traffic, and digital strategy.
Receive Your Personalised Report
Instantly access your interactive results page and downloadable PDF report, showing how your hotel compares to industry benchmarks.
Identify Quick Wins & Growth Opportunities
Explore tailored insights, actionable recommendations, and priority areas to boost revenue, occupancy, and direct bookings.
Take Action & Accelerate Growth
Implement the suggestions or book a discovery call with our experts for a deeper dive into your results. Plus, join our WhatsApp group to share ideas and learn from other hoteliers.
The 9 Benchmark Areas
These provide a comprehensive view of your hotel’s performance across critical operational and marketing metrics.
Digital Strategy
Evaluates the effectiveness of your online presence, marketing efforts, and overall digital strategy. A high score means your channels are aligned and converting effectively.
INDUSTRY AVERAGE: 57%
Partnership Health
Assesses the quality and effectiveness of your relationships with suppliers and technology partners. Strong partnerships lead to better results and long-term growth.
INDUSTRY AVERAGE: 65%
Average Occupancy
The percentage of available rooms sold. High occupancy indicates strong demand and effective sales strategies, while a low score may highlight pricing or marketing issues.
INDUSTRY AVERAGE: 65%
Average Monthly Commission
Represents the total commission paid to OTAs. Lower commission typically indicates a stronger focus on direct bookings, which boosts profitability.
INDUSTRY AVERAGE: £12,000
Average Length of Stay
Reflects how many nights guests stay on average. A longer length of stay increases revenue per booking and improves operational efficiency.
INDUSTRY AVERAGE: 1.93 days
Monthly Website Visitors
Measures the number of unique visitors to your hotel’s website. Higher traffic improves the chance of direct bookings and reduces reliance on OTAs.
INDUSTRY AVERAGE: 8,000
Average Daily Rate (ADR)
Tracks the average revenue earned per occupied room. A higher ADR indicates effective pricing strategies and stronger revenue management.
INDUSTRY AVERAGE: £138.40
Percentage of OTA Business
Shows the share of bookings coming from OTAs. Lower dependency on OTAs helps improve margins and build direct relationships with guests.
INDUSTRY AVERAGE: 32.2%
Overall Score
Your overall score combines all your answers into one single percentage of your hotel's growth prospects for the year ahead.
INDUSTRY AVERAGE: 53%
Ready to Unlock Your Hotel’s Growth Potential?
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